How To Make AI People Want

Why do so many enterprise AI roll-outs sputter? 

More often than not, it comes down to one painfully obvious gap: the solution doesn’t tackle a problem employees actually feel. People already juggle endless priorities, and the “old way,” while clunky, is often good enough. If your AI doesn’t remove a real headache, no amount of prompt-engineering magic will spark adoption. 

In this fast-paced session Dino Gane-Palmer (CEO, Auxee & PreScouter) maps a classic consumer-product playbook onto AI, revealing a 4-part formula he learned from food-innovation leader Stacey Popham (VP R&D, Conagra; Crystal Light alum). You’ll see exactly how the drink-mix that conquered grocery aisles mirrors the way winning AI tools must. 

Learn what Crystal Light can teach us about AI adoption.